Senior product marketing manager with 6+ years launching B2B SaaS products that move revenue. I turn customer research into sharp positioning, build sales enablement that shortens deal cycles, and own go-to-market from narrative to pipeline.
Work experience
Senior Product Marketing Manager
Northstar Cloud
2022 - Present
- Led go-to-market for 3 flagship launches, generating Rs 4.8 crore in influenced pipeline within two quarters.
- Built messaging, battlecards, and demo narratives adopted by a 42-person sales team, lifting win rate 14%.
- Repositioned onboarding around buyer pain points, improving trial-to-paid conversion from 11% to 18%.
Growth Marketing Lead
KiteWorks
2019 - 2022
- Owned lifecycle across email, paid, and webinars, growing qualified demos 31% year over year.
- Launched a customer-story program that raised enterprise landing-page conversion 22%.
- Scaled the demand team from 2 to 6 while holding CAC flat through channel mix optimization.
Projects
Competitive intelligence hub
Searchable competitor library with objection handling, pricing notes, and comparison pages used in every mid-market deal.
Awards
- Top GTM Contributor — Northstar Cloud, 2024
