Aarav Mehta
Senior Product Marketing Manager
aarav.mehta@email.com | +91 98765 43210 | Bengaluru, India | linkedin.com/in/aaravmehta | aaravmehta.com
Senior product marketing manager with 6+ years launching B2B SaaS products that move revenue. I turn customer research into sharp positioning, build sales enablement that shortens deal cycles, and own go-to-market from narrative to pipeline.
Work experience
Senior Product Marketing Manager
Northstar Cloud
2022 - Present
- Led go-to-market for 3 flagship launches, generating Rs 4.8 crore in influenced pipeline within two quarters.
- Built messaging, battlecards, and demo narratives adopted by a 42-person sales team, lifting win rate 14%.
- Repositioned onboarding around buyer pain points, improving trial-to-paid conversion from 11% to 18%.
Growth Marketing Lead
KiteWorks
2019 - 2022
- Owned lifecycle across email, paid, and webinars, growing qualified demos 31% year over year.
- Launched a customer-story program that raised enterprise landing-page conversion 22%.
- Scaled the demand team from 2 to 6 while holding CAC flat through channel mix optimization.
Skills
Technical
Soft
Languages
Projects
Competitive intelligence hub
Searchable competitor library with objection handling, pricing notes, and comparison pages used in every mid-market deal.
Education
MBA, Marketing
Christ University | Marketing
GPA 8.6/10
2016 - 2018
Certifications
- Product Marketing Alliance — Core Certification
- Google Analytics (GA4) Certification
Awards
- Top GTM Contributor — Northstar Cloud, 2024
Classic
Consulting, finance, operations
A formal serif layout with conservative spacing and high recruiter readability.
Use this style